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Floral Street Covent Garden
Floral Street Covent Garden

Floral Street Fragrance

Opening Hours

monday - saturday: 12pm - 6pm 

FLORAL STREET is an award-winning fragrance brand inspired by vibrant London culture and powered by flowers. They have modernised traditional floral perfumes and have a flagship store in the heart of Covent Garden. It’s a fitting setting; once a bustling flower market, this area has since become the epicentre for cutting-edge beauty. FLORAL STREET is about bunches, not bouquets; ingredients, not notes. It’s about ease, modernity and joy and beauty that doesn’t cost the Earth.

FLORAL STREET care for the environment and have created packaging with principles. Fragrances are vegan and cruelty free, certified by PETA, packaging is recyclable and they are leading the way with their eco hero – a ground breaking wood pulp fragrance carton - a first for the beauty world. Compostable and reusable, you can even grow seeds in it! They also offer a fragrance refill service in the Covent Garden store.

Redefining the concept of fragrance retail, the FLORAL STREET store is a bright and colourful environment where you can play with and experience scent. Step inside where their floral carpet is insta-ready; eco-friendly fragrance lids decorate the walls; relatable words surround you and their beautiful fine fragrances are like mini works of art. Expert Floralistas dressed in exclusively designed floral aprons inspired by a pattern from British designer, Giles Deacon, will take you on a journey of scent discovery and appreciation.

Sit at the centrepiece table to learn about fragrance on your journey to becoming a connoisseur of scent. The Floralistas will unlock hidden drawers of perfume ingredients and use sensorial touchpoints of colour, mood and smell to pair you with your ideal scent. So, we invite you to explore the world of FLORAL STREET, ignite a love for fragrance and ask, ‘who will you be today?”.

Floral Street is an award-winning brand:

  • Best Retailer - UK Fragrance Foundation Awards 2019
  • Best Innovation – UK Cosmetics & Perfumery Retailer Awards 2019
  • Best New Fragrance - Electric Rhubarb - Woman & Home Magazine 2019. 
  • Best Innovation Fragrance, Ylang Ylang Expresso - Woman & Home Beauty Awards 2018. 
  • Best Niche Fragrance, Floral Street Collection - UK Cosmopolitan Beauty Awards 2018.










Floral Street Covent Garden